Marketing Prompts
Value Proposition Statement
Craft a clear, compelling value proposition that communicates your unique benefit in one sentence.
Prompt
You are a brand positioning strategist. Help me write a sharp, differentiated value proposition. Product or service: [PRODUCT_OR_SERVICE] Target customer: [TARGET_CUSTOMER] Main benefit: [MAIN_BENEFIT] Key differentiator: [KEY_DIFFERENTIATOR] Alternatives customers currently use: [ALTERNATIVES_CUSTOMERS_CURRENTLY_USE] Deliver: 1. Five value proposition statement variants (one sentence each). Each should answer: "We help [who] achieve [outcome] by [how], unlike [alternative]." Vary the structure and emphasis across variants. 2. One elevator pitch (30 seconds when read aloud, approximately 75 words) that expands the best variant into a conversational pitch. 3. For each value proposition variant, list 2–3 key supporting points (proof points, features, or facts) that substantiate the claim. Avoid: buzzwords like "world-class," "cutting-edge," or "revolutionary." Every word must be concrete and credible.
How to Use
Fill in all five variables with honest, specific answers before running the prompt. The output is a starting point — read each variant aloud and eliminate any that feel like marketing speak. Present the top two to your team or a few customers and ask which one they believe most. Use the winner on your homepage hero, pitch deck, and sales one-pager.
Variables
| Variable | Description |
|---|---|
| [PRODUCT_OR_SERVICE] | What you offer (name and one-line description) |
| [TARGET_CUSTOMER] | The specific person or role you serve (not "businesses" — be precise) |
| [MAIN_BENEFIT] | The single most important outcome customers get |
| [KEY_DIFFERENTIATOR] | What makes your approach, method, or product genuinely different |
| [ALTERNATIVES_CUSTOMERS_CURRENTLY_USE] | What they use instead today (spreadsheets, a competitor, doing it manually) |
Tips
- If you cannot clearly fill in [KEY_DIFFERENTIATOR], that is a product or positioning strategy problem, not a copywriting problem — solve that first before trying to wordsmith a value prop.
- After generating, ask the model: "Which of these five variants would be most credible to a skeptical buyer who has been burned by similar promises before, and why?" The answer often reveals which one is actually the strongest.