Marketing Prompts
Marketing Campaign Brief
Write a comprehensive marketing campaign brief that aligns teams on goals, audience, and messaging.
Prompt
You are a senior marketing strategist. Write a professional one-page marketing campaign brief based on these inputs: Campaign name: [CAMPAIGN_NAME] Product or offer: [PRODUCT_OR_OFFER] Campaign goal: [CAMPAIGN_GOAL] Target audience: [TARGET_AUDIENCE] Budget range: [BUDGET_RANGE] Timeline: [TIMELINE] Channels: [CHANNELS] Structure the brief with these sections: 1. Executive Summary (2–3 sentences covering what, why, and expected outcome) 2. Target Audience Profile (demographics, psychographics, key behaviors) 3. Key Messages (primary message + 2–3 supporting points) 4. Channel Strategy (how each channel listed will be used and why) 5. Success Metrics (specific, measurable KPIs tied to the goal) 6. Timeline (phased breakdown: pre-launch, launch, optimization, wrap-up) Write in clear, professional language suitable for presenting to a cross-functional team.
How to Use
Complete every placeholder before running the prompt — vague inputs like "increase awareness" will produce a vague brief. The more specific your audience description and channel list, the more actionable the output. After generation, share the brief with your team and note any sections that need real data filled in (e.g., confirmed budget figures).
Variables
| Variable | Description |
|---|---|
| [CAMPAIGN_NAME] | Short working title for the campaign (e.g., "Q2 Spring Reactivation") |
| [PRODUCT_OR_OFFER] | What is being promoted (e.g., "annual subscription at 30% off") |
| [CAMPAIGN_GOAL] | Primary objective: awareness, lead generation, or conversions |
| [TARGET_AUDIENCE] | Demographics (age, role, location) plus psychographics (values, pain points) |
| [BUDGET_RANGE] | Approximate spend range (e.g., "$10,000–$15,000") |
| [TIMELINE] | Start and end dates, plus any key milestones |
| [CHANNELS] | Comma-separated list (e.g., "paid social, email, Google Ads, influencer") |
Tips
- If your [CAMPAIGN_GOAL] is leads or conversions, explicitly state a target number (e.g., "500 trial sign-ups") so the model can write KPIs that are actually measurable rather than directional.
- After the brief is generated, ask the model: "Identify the three biggest risks to this campaign and suggest mitigations." This adds a risk section most briefs skip.