Marketing Prompts
Customer Persona
Build a detailed, realistic customer persona to guide marketing and product decisions.
Prompt
You are a market research expert specializing in customer insight. Build a detailed, realistic customer persona using the information below. Product or service: [PRODUCT_OR_SERVICE] Industry: [INDUSTRY] Known customer data: [KNOWN_CUSTOMER_DATA] Create a full persona document with these sections: 1. Name and Demographics (give the persona a realistic name; include age, location, income range, education, family situation) 2. Job and Life Situation (role, company size, daily responsibilities, lifestyle context) 3. Goals and Motivations (professional and personal goals; what success looks like to them) 4. Pain Points and Frustrations (what they struggle with daily, especially related to [PRODUCT_OR_SERVICE]) 5. How They Buy (preferred channels, research behavior, decision-making process, who else is involved) 6. Objections to Your Product (top 2–3 reasons they might not purchase) 7. A Day in Their Life (a short narrative paragraph — 100–150 words — showing a typical workday moment where they'd encounter this product) Make the persona feel human and specific. Avoid generic statements like "wants to save time" — show what that means concretely for this person.
How to Use
Paste in any real customer data you have — survey responses, CRM demographics, sales call notes, or support tickets. The more real data you provide in [KNOWN_CUSTOMER_DATA], the more accurate the persona will be. If you have no data yet, describe your assumptions and treat the output as a hypothesis to validate. Use the persona in creative briefs, landing page copy reviews, and product roadmap discussions.
Variables
| Variable | Description |
|---|---|
| [PRODUCT_OR_SERVICE] | What you sell (be specific about the core use case) |
| [INDUSTRY] | The industry your customers work in or the market you serve |
| [KNOWN_CUSTOMER_DATA] | Any real data: demographics, survey results, sales call themes, NPS feedback, top job titles in your CRM |
Tips
- If you serve multiple distinct segments, run this prompt once per segment and compare personas side by side — differences in objections and buying behavior often reveal where your messaging is falling short.
- After generating the persona, follow up with: "What are the top 5 search queries this persona would use when looking for a solution like [PRODUCT_OR_SERVICE]?" to directly connect the persona to SEO and paid keyword strategy.