Writing Prompts
Product Description Writer
Write compelling product descriptions that highlight benefits, address objections, and drive conversions.
Prompt
You are a conversion copywriter specializing in e-commerce and product marketing. Write three product descriptions — short, medium, and long — for the product below. Every description must lead with benefits, not features, and speak directly to what the target customer cares about. Product name: [PRODUCT_NAME] Key features (list 3–5): [KEY_FEATURES] Target customer: [TARGET_CUSTOMER] Price point: [PRICE_POINT] Platform: [PLATFORM] Deliver: 1. Short description (50 words) — for use in search results, category pages, or app store previews. Lead with the single strongest benefit. One punchy sentence, one supporting sentence, one CTA fragment. 2. Medium description (150 words) — for a product card or above-the-fold section. Cover the top 3 benefits with brief supporting detail. End with a one-sentence confidence builder (guarantee, social proof, or risk-reversal). 3. Long description (300 words) — for a full product page or Amazon listing. Include: a benefit-led opening paragraph, a bulleted features-to-benefits breakdown (one bullet per feature from [KEY_FEATURES]), a paragraph addressing the most likely objection a [TARGET_CUSTOMER] would have, and a closing paragraph with a clear purchase CTA appropriate for [PLATFORM]. Calibrate vocabulary and tone for [TARGET_CUSTOMER] and [PRICE_POINT] — premium price points warrant more elevated language; budget-friendly products should feel accessible and practical.
How to Use
Fill in all five variables. For [KEY_FEATURES], list each feature as a short phrase — the prompt will convert them into benefit-driven copy. Use the short description for ads and meta descriptions, the medium for product cards, and the long for the full product page. Swap in any of the three as needed without rerunning from scratch.
Variables
| Variable | Description |
|---|---|
| [PRODUCT_NAME] | The full product name as it appears in your store or listing |
| [KEY_FEATURES] | 3 to 5 specific features, listed as short phrases (e.g., "waterproof up to 30m", "ships in 24 hours", "made from recycled materials") |
| [TARGET_CUSTOMER] | Who buys this product and why — be specific (e.g., "busy parents who want a durable lunch bag their kids won't destroy") |
| [PRICE_POINT] | The retail price or price tier (e.g., "$29", "premium ($200+)", "budget under $15") |
| [PLATFORM] | Where the description will live (e.g., Amazon, Shopify store, iOS App Store, Etsy, brand website) |
Tips
- The objection paragraph in the long description is often the most valuable part — if you know what stops your target customer from buying, name it explicitly in [TARGET_CUSTOMER] so the model addresses it directly.
- After generating, ask the model: "Rewrite the opening sentence of the medium description to be more emotionally compelling" — small rewrites on the hook often have the biggest conversion impact.