Skip to main content
Image Generation Prompts

Product Hero Shot

A photorealistic product hero shot template with professional lighting, camera specs, and brand mood controls — for advertising, e-commerce, and social campaigns.

beginnerWorks with any modelImage Generation
Prompt
Photorealistic product hero shot of [PRODUCT_DESCRIPTION] on a [BACKGROUND].

Lighting: [LIGHTING]
Camera angle: [ANGLE]
Depth of field: Shallow, soft bokeh background
Lens: Shot on Phase One IQ4, 80mm macro, f/8
Resolution: 8K, ultra-detailed, commercial photography quality

Brand mood: [MOOD]
Additional elements: [OPTIONAL_ELEMENTS]

--ar 4:5 --style raw --v 6

---
BACKGROUND options: white seamless | marble surface | dark slate | warm wood grain | soft gradient
LIGHTING options: soft natural window light from left | studio three-point lighting | dramatic single-light deep shadows | product lightbox shadowless
ANGLE options: straight-on centered | 45-degree elevated | overhead flat lay | low-angle looking up
MOOD options: minimalist and clean | warm and lifestyle | dark and premium | bold and energetic
OPTIONAL_ELEMENTS examples: steam rising | water droplets | soft long shadow | botanical props | geometric shapes

How to use

Replace all [BRACKETED] placeholders with your specifics. The more specific you are about the product's material, color, and texture, the closer the first generation will be to what you want.

Works with Midjourney (use the --ar 4:5 --v 6 flags at the end), DALL-E 3 (remove the flags, it understands natural language), Flux (remove flags, works without them), and Adobe Firefly.

Variables

  • [PRODUCT_DESCRIPTION] — Specific: color, material, shape. "Matte black ceramic coffee mug, 12oz, minimal design with no logo" beats "coffee mug"
  • [BACKGROUND] — Choose from the options listed, or describe your own
  • [LIGHTING] — Has the biggest impact on mood — try multiple options
  • [ANGLE] — Flat lay for food/accessories, 45-degree for most products, straight-on for packaging
  • [MOOD] — Aligns output to your brand aesthetic
  • [OPTIONAL_ELEMENTS] — Remove this line for a clean minimal shot; add for lifestyle energy

Tips

  • The Phase One IQ4 camera reference pushes the model toward high-end commercial photography quality — keep it even if you're not a photographer
  • For food and drink: always add "steaming" or "fresh condensation beads" to sell freshness
  • If the product looks plastic or fake: add the material explicitly — "brushed anodized aluminum", "hand-blown borosilicate glass", "matte soft-touch rubber"
  • Negative prompts (Midjourney): add --no text, watermarks, logos, blur, distortion to every shot
  • Generate 4 variations first, pick the best lighting angle, then iterate on that one