Image Generation Prompts
Logo Concept Prompt
Generate AI logo concepts using minimal, vector-style prompt techniques.
Prompt
A minimal logo for [COMPANY_NAME], a [COMPANY_TYPE], flat vector design, [ICON_CONCEPT], [COLOR_PALETTE], clean white background, no gradients, no drop shadows, no textures, professional scalable icon style, inspired by [STYLE_REFERENCE]. [ICON_CONCEPT] options — choose a direction: - Lettermark: "a geometric lettermark using the letter [INITIAL], bold sans-serif, negative space detail" - Abstract symbol: "an abstract geometric symbol suggesting [BRAND_VALUE] — e.g., growth, connection, precision" - Pictorial icon: "a simplified flat icon of [RECOGNIZABLE_OBJECT] reduced to essential shapes only, no more than 5 geometric elements" - Monogram: "an interlocking monogram of the letters [INITIALS], equal weight strokes, balanced negative space" - Emblem: "a contained badge shape with a simple centered icon of [OBJECT] and the company name below in clean sans-serif" [COLOR_PALETTE] — specify exactly 2–3 colors: - "deep navy blue (#1B2E4B) and warm white (#F8F6F1)" - "forest green (#2D5A27) and cream (#F5F0E8)" - "charcoal black (#1A1A1A) and electric blue (#2563EB)" - "burnt orange (#C2450A) and off-white (#FAF9F6)" - "slate grey (#4A5568) and gold (#D4A847)" [STYLE_REFERENCE] options: - "Swiss International Typographic Style — geometric, rational, grid-based" - "modern tech startup — clean, minimal, approachable, San Francisco design aesthetic" - "artisan craft brand — hand-crafted feel using geometric shapes, warm tones" - "financial / legal firm — authoritative, conservative, traditional proportions" - "health and wellness — soft, organic shapes, calming palette" Example filled in: A minimal logo for Arbor, a sustainable architecture firm, flat vector design, an abstract geometric symbol of an upward-growing tree reduced to three overlapping triangles suggesting both shelter and growth, deep navy blue (#1B2E4B) and forest green (#2D5A27) on a clean white background, no gradients, no drop shadows, no textures, professional scalable icon style, inspired by Swiss International Typographic Style — geometric, rational, grid-based. Generate 3 variations: 1. Icon only (no text) — suitable for app icon or favicon 2. Horizontal lockup — icon to the left, company name to the right 3. Stacked lockup — icon centered above company name
How to Use
Fill in [COMPANY_NAME], [COMPANY_TYPE], and the three style variables, then paste the full prompt into your preferred AI image generator. The "no gradients, no drop shadows, no textures" constraints are critical — they prevent the model from generating decorative elements that make logos look dated and impossible to reproduce at small sizes. Requesting 3 layout variations in one generation gives you immediately usable lockups for different contexts (app icon, email signature, website header).
Variables
| Variable | Description |
|---|---|
| [COMPANY_NAME] | The name to appear in or alongside the mark (keep it short — the AI handles single words and short phrases best) |
| [COMPANY_TYPE] | What the company does — this guides the AI toward appropriate icon metaphors and style conventions (e.g., "fintech startup", "independent bakery", "law firm") |
| [ICON_CONCEPT] | The type and subject of the mark — choose from the options above or describe your own with equally specific language |
| [COLOR_PALETTE] | Exactly 2–3 colors specified with hex codes — vague color names like "blue" produce inconsistent results across generations |
| [STYLE_REFERENCE] | The design tradition or brand archetype to draw from — this anchors the overall aesthetic more reliably than describing visual properties directly |
Tips
- The most common AI logo failure is over-complexity — add "maximum 5 distinct shapes in the icon, every element serves a purpose" to enforce the simplicity that makes logos actually usable at small sizes like favicons or embossed surfaces.
- AI-generated logos almost always need refinement before professional use: import the concept into Figma or Illustrator by tracing it with the vector pen tool, then clean up proportions and enforce consistent stroke weights. Treat the AI output as a concept sketch, not a finished asset.