Brand Campaign Image

[VISUAL_STYLE] brand campaign image for [BRAND_DESCRIPTION].

Scene: [SCENE_DESCRIPTION]
Mood and emotion: [MOOD]
Color palette: [PALETTE]
Lighting: [LIGHTING]
Composition: [COMPOSITION]

Technical:
- Shot on [CAMERA], [LENS] lens, f/[APERTURE]
- Finish: [FINISH]

Brand keywords: [BRAND_ADJECTIVES]

--ar [RATIO] --style raw --v 6

---
VISUAL_STYLE options: cinematic | editorial | documentary | minimalist
CAMERA options: Hasselblad X2D 100C | Sony A7R V | Leica M11 | Nikon Z9
LENS options: 35mm | 50mm | 85mm | 70-200mm
APERTURE options: 1.4 | 1.8 | 2.8 | 4
FINISH options: film grain overlay | clean digital | matte desaturated | high contrast
RATIO options: 9:16 (Stories/Reels) | 4:5 (Instagram feed) | 16:9 (YouTube/hero) | 1:1 (square)

How to use

This is an art-direction-level prompt — you need a clear visual concept before filling it in. The more specific your brand context and scene description, the more on-brand the output will be.

Best used for: hero images on landing pages, social ad creative, email headers, brand identity shoots.

Variables

• [VISUAL_STYLE] — Overall register: cinematic (movie-like), editorial (magazine), documentary (real/candid), minimalist (clean)
• [BRAND_DESCRIPTION] — One sentence: brand's audience and positioning (e.g., "premium wellness brand targeting urban professionals aged 28–40")
• [SCENE_DESCRIPTION] — What's actually in the image, not just mood. Be concrete.
• [MOOD] — Emotional qualities you want viewers to feel (e.g., "quietly aspirational, confident, grounded")
• [PALETTE] — Specific colors or color families (e.g., "warm terracotta, off-white, deep forest green — no bright primaries")
• [LIGHTING] — Time of day and quality (e.g., "late afternoon golden hour, long directional shadows")
• [COMPOSITION] — Where the focal point sits; note text space if needed (e.g., "subject left-weighted, negative space right for headline overlay")
• [CAMERA/LENS/APERTURE] — Camera simulation for quality register and depth of field
• [FINISH] — Final aesthetic treatment
• [BRAND_ADJECTIVES] — 3–5 one-word brand personality descriptors
• [RATIO] — Aspect ratio for your platform

Tips

• The composition note is critical for ads: always specify "negative space for text overlay on [right/left/top/bottom]" if you need room for a headline
• Color palette is the fastest way to achieve visual consistency across a campaign series — lock it to 2–3 specific colors and use it in every image
• Generate 4–6 variations with different scenes but identical palette/lighting/style to build a cohesive visual series
• For ongoing brand consistency: export your most successful prompt parameters as a "brand template" — only change the scene description for new images
• Midjourney style reference (--sref) is powerful here: generate one perfect image, then use its job ID as --sref to maintain that aesthetic across future generations