India now has over 100,000 DPIIT-registered startups. Most founders I've seen use AI badly — they ask ChatGPT or Claude to "write me a pitch deck" and get something that sounds like a Silicon Valley YC application with no mention of CAC in ₹, no awareness of RBI regulations, and a market size statement citing global numbers that have nothing to do with the Indian consumer.
The model isn't the problem. The prompt is. Generic prompts get generic outputs. These 25 prompts are tuned for the Indian startup context — SEBI, RBI, Bharat market dynamics, INR unit economics, and the actual platforms and investors your outputs need to reach.
Use any capable model — Claude Sonnet, GPT-4o, or Gemini. The prompts work across all of them.
Product and market prompts
1. Bharat vs metro market segmentation
You are a market research analyst specialising in Indian consumer markets. I'm building [PRODUCT DESCRIPTION].
Analyse this product idea across two distinct Indian market segments:
Segment A: Metro India (Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune)
- Target demographic: urban professionals, household income ₹12L+/year
- Digital behaviour: high UPI adoption, app-first, English-comfortable
Segment B: Bharat (Tier 2/3 India) (cities like Indore, Patna, Coimbatore, Surat, Nagpur)
- Target demographic: aspiring middle class, household income ₹3-8L/year
- Digital behaviour: WhatsApp-primary, voice search, regional language preference, price-sensitive
For each segment, provide:
- Willingness to pay (specific ₹ range)
- Key distribution channel (D2C app, WhatsApp commerce, offline retail, etc.)
- Top 3 objections to adoption
- Product modifications needed for this segment
- One Indian competitor already serving them and how
Be specific. No generic statements like "India is a price-sensitive market."
When to use: Before writing your pitch deck market section. Forces you to choose your beachhead rather than claiming "we serve all of India."
Customise: Replace [PRODUCT DESCRIPTION] with a 2-3 sentence description of what your product does and for whom.
2. Feature prioritisation for Indian users
I'm building [PRODUCT NAME], a [PRODUCT CATEGORY] for [TARGET USER].
I have the following feature ideas: [LIST 8-12 FEATURES]
Prioritise these using MoSCoW (Must Have, Should Have, Could Have, Won't Have) with the following Indian user behaviour constraints:
- Average mobile internet speed: 25-30 Mbps (don't assume high-speed always available)
- Payment context: UPI dominant, credit card penetration <5% in Tier 2+ cities
- Trust context: users are sceptical of new apps — what features build trust early?
- Language: does this feature need to work in regional languages? Which ones?
- Support expectation: Indian users expect WhatsApp-based support, not email
Output as a table: Feature | Priority | Indian context rationale | Effort (Low/Medium/High)
3. Regulatory feasibility check
I'm building [PRODUCT DESCRIPTION]. The product involves [FINANCIAL FLOWS / DATA COLLECTED / USER DEMOGRAPHICS].
Identify all Indian regulatory considerations I need to be aware of before launch:
- RBI regulations (if the product touches payments, lending, or foreign currency)
- SEBI regulations (if touching investments, securities, or wealth management)
- FSSAI (if food or health products)
- IRDAI (if insurance-adjacent)
- IT Act 2000 / DPDP Act 2023 (data privacy, user consent)
- Other sector-specific regulations
For each regulation: (1) What specifically triggers this requirement? (2) What must I do before launch? (3) What's the penalty for non-compliance? (4) Is there a startup exemption or lighter compliance path?
Flag any areas where the law is ambiguous or where I should consult a lawyer before proceeding.
Why this matters: Indian regulatory environment for tech startups is genuinely complex. A payment aggregator licence alone takes 6-18 months. Better to know upfront.
4. Unit economics calculator prompt
Help me build a unit economics model for [PRODUCT NAME].
Business model: [SUBSCRIPTION / TRANSACTIONAL / MARKETPLACE / OTHER] Revenue per user: ₹[X]/month or ₹[X]/transaction Current CAC channels: [LIST YOUR ACQUISITION CHANNELS]
Estimate and structure the following in a table with INR values:
Customer Acquisition Cost (CAC):
- Blended CAC across channels
- CAC by channel (estimate if I don't have data yet)
Customer Lifetime Value (LTV):
- Monthly gross margin per customer: ₹[X]
- Expected churn rate (use Indian B2C SaaS benchmarks if I don't have data)
- LTV formula and calculation
Payback period: months to recover CAC LTV:CAC ratio: target is >3x for Series A readiness
Flag which assumptions are weak and what data I need to collect in the next 90 days to validate this model.
5. Competitor analysis for Indian market
Analyse the competitive landscape for [PRODUCT CATEGORY] in India.
For each competitor, provide a structured breakdown:
| Competitor | Founded | Funding (₹ Cr) | Target segment | Pricing (₹) | Key differentiator | Weakness |
Include:
- Funded Indian startups in this space (check for Sequoia India, Lightspeed India, Accel India portfolio companies)
- Any Bharat-focused players (Tier 2/3 market)
- Large Indian incumbents (if applicable — HDFC, Zomato, etc. adjacent players)
- Global players with Indian presence
After the table: Where is the white space? What segment is genuinely underserved? What would a ₹99/month product in this space look like vs the current market?
6. Bharat user persona generator
Create 3 detailed user personas for [PRODUCT NAME] targeting non-metro India (Tier 2/3 cities).
For each persona, include:
- Name, age, city (specific — Jabalpur, Rajkot, Tirupati, not just "Tier 2 city")
- Occupation and monthly household income in ₹
- Phone: Android model they likely own (budget range ₹8,000-15,000)
- Apps they actually use daily (WhatsApp, YouTube, Facebook, Meesho, etc.)
- How they currently solve the problem your product addresses (workaround, not using, offline method)
- What would make them trust a new app enough to enter their phone number
- What price would feel "cheap but suspicious" vs "fair" vs "expensive"
- What language they'd prefer the app in
Make these feel like real people from these cities, not marketing composites.
7. Product feedback synthesiser
I have [N] user interview notes from conversations with [TARGET USER TYPE]. Here they are:
[PASTE INTERVIEW NOTES]
Extract and synthesise:
- Top 5 pain points — ranked by frequency; include verbatim quotes where possible
- Unmet needs — things users want but don't know how to ask for
- Current workarounds — how they solve this problem today
- Feature requests — what they explicitly asked for (separate from what they actually need)
- Segments within the data — do different user types have different problems?
- Surprising findings — anything that challenges your assumptions
Format each section as bullet points with supporting quotes.
Fundraising and investor prompts
8. Cold investor email
Write a cold email to [INVESTOR NAME], a partner at [VC FIRM NAME] who focuses on [SECTOR].
My startup: [STARTUP NAME] One-line description: [DESCRIPTION] Traction: [KEY METRICS — ARR in ₹, users, growth rate] Ask: [₹ AMOUNT] [SEED / PRE-SERIES A / SERIES A] Why this investor: [SPECIFIC REASON — their portfolio company X, their tweet about Y]
Constraints:
- Max 150 words in the email body
- Subject line must be specific, not "Quick intro"
- Include one specific data point that's hard to ignore
- Don't open with "Hope this finds you well"
- End with a specific ask (15-minute call, not "let me know if interested")
Write 3 versions: direct (no fluff), narrative (hook with a market insight), and warm (assuming mutual connection made an intro).
9. One-pager generator
Convert the following pitch deck bullet points into a structured one-pager I can send to investors.
[PASTE YOUR PITCH DECK BULLETS OR SECTIONS]
Format the one-pager as:
- Problem (2 sentences — specific pain, quantified)
- Solution (2 sentences — what you do, not how)
- Market (TAM in India in ₹ Cr, with source logic)
- Traction (3 hard metrics — revenue/users/growth, all in India context)
- Business model (how you make money, unit economics summary)
- Team (why you specifically — relevant background)
- The ask (₹ amount, what it buys you, next milestone)
Keep the entire document under 400 words. Use plain language — no buzzwords like "disruptive" or "revolutionise."
10. Pitch deck narrative checker
Review my pitch deck narrative for logical flow and flag potential investor concerns. Here are my slides in order:
[PASTE SLIDE TITLES AND KEY POINTS]
Evaluate:
- Narrative arc: Does the story flow Problem → Solution → Market → Why Now → Why Us → Traction → Ask?
- Missing slides: What slide does this deck need that it doesn't have?
- Weak claims: Which statements will an Indian VC immediately challenge? What data would strengthen them?
- India-specific gaps: Does the deck explain why India specifically? Why now in India? What's the regulatory path?
- Traction narrative: Is the traction slide telling the right story? What does an Indian Series A investor want to see vs what's shown?
- Red flags: What in this deck would make a Sequoia India or Matrix Partners partner stop reading?
Be direct. Tell me what's weak, not just what's good.
11. Term sheet analyser
Explain the following term sheet in plain English. For each clause, tell me: (1) what it means in simple terms, (2) whether it's standard for Indian early-stage deals, and (3) whether I should push back or negotiate.
[PASTE TERM SHEET SECTIONS]
Pay special attention to:
- Liquidation preference (1x vs 2x, participating vs non-participating)
- Anti-dilution provisions (full ratchet vs weighted average)
- Board composition and protective provisions
- Drag-along and tag-along rights
- ESOP pool size and timing of dilution
- Valuation cap on convertible notes (if applicable)
Use Indian market context — what's standard for seed/pre-Series A deals in India in 2025-2026? Flag any clause that's unusually investor-friendly vs Indian market norms.
12. Post-meeting follow-up email
I had a [FIRST MEETING / SECOND MEETING / DUE DILIGENCE CALL] with [INVESTOR NAME] at [FIRM] on [DATE].
Key topics discussed: [LIST 3-5 TOPICS] Their main concerns: [LIST CONCERNS RAISED] Next steps agreed: [WHAT WAS AGREED] Materials they asked for: [LIST]
Write a follow-up email that:
- Opens by referencing one specific thing they said (not "great meeting!")
- Addresses their top concern directly with data or context
- Attaches or offers to share requested materials
- Confirms next steps with a specific date/action
- Is under 200 words
13. Due diligence question anticipator
I'm preparing for a Series A due diligence process with [INVESTOR NAME / FIRM].
My company: [DESCRIPTION] Stage: Series A, raising ₹[X] Cr Business model: [DESCRIPTION] Current metrics: [KEY METRICS]
Generate the 25 most likely due diligence questions this investor will ask, organised by category:
- Financial (unit economics, burn rate, runway, revenue quality)
- Legal (DPIIT registration, cap table, IP ownership, regulatory compliance)
- Market (TAM methodology, competition, defensibility)
- Team (founder backgrounds, key hires, gaps)
- Product (tech stack, technical debt, roadmap)
- Customers (churn, NPS, contract terms, concentration risk)
For each question, briefly note: what answer would satisfy this investor and what would raise a red flag.
14. Investor intro request email
I need to ask [EXISTING INVESTOR / ADVISOR / MUTUAL CONTACT] to introduce me to [TARGET INVESTOR] at [FIRM].
My relationship with connector: [DESCRIBE RELATIONSHIP] Why this target investor: [SPECIFIC REASON — portfolio fit, relevant expertise] My traction: [1-2 MOST IMPRESSIVE METRICS]
Write a WhatsApp message (under 100 words) and a formal email version (under 150 words) that:
- Makes it easy for the connector to say yes
- Gives them a forwarding-ready description of my startup
- Doesn't put them in an awkward position by overselling
15. Valuation justification
Help me write a clear, defensible narrative for my pre-money valuation of ₹[X] Cr for a [SEED / PRE-A / SERIES A] round.
My metrics: [ARR / REVENUE / GMV / USERS / GROWTH RATE] Comparable recent Indian rounds: [LIST ANY YOU KNOW OF] My business model: [DESCRIPTION]
Create a valuation narrative that:
- Uses comparable Indian company multiples (not US SaaS multiples)
- Anchors on revenue or GMV multiple appropriate for my stage
- Acknowledges the discount vs US comparables and explains why India-adjusted valuation is fair
- Addresses the most common "your valuation is too high" objection
Keep it factual. Avoid "we're like the Stripe of India" type statements.
GTM and growth prompts
16. LinkedIn founder post for product launch
Write a LinkedIn post announcing [PRODUCT NAME / FEATURE LAUNCH].
Context: [WHAT YOU BUILT AND WHY] Traction hook: [MOST IMPRESSIVE NUMBER — users, revenue, growth stat] Personal story: [WHY YOU PERSONALLY CARE ABOUT THIS PROBLEM]
Format: Personal story opening (2-3 sentences) → problem framing → what we built → traction → CTA with link Length: 150-200 words Tone: Founder voice, not press release Indian context: Mention the India problem specifically, not a generic global problem
Avoid: "Excited to announce", "thrilled to share", "game-changer"
17. WhatsApp broadcast for early users
Write a WhatsApp broadcast message to send to [NUMBER] early users or beta testers about [ANNOUNCEMENT / UPDATE / REFERRAL PROGRAM].
These users: [DESCRIBE WHO THEY ARE AND HOW THEY KNOW YOU] What I want them to do: [SPECIFIC ACTION] Incentive offered: [IF ANY — discount, early access, etc.]
Write in a tone that feels personal, not corporate — like a message from the founder. In Hindi/English mix if appropriate for the audience. Under 100 words. End with a clear single CTA.
Also write an English-only version.
18. Product Hunt launch copy
Write copy for our Product Hunt launch for [PRODUCT NAME].
Product: [DESCRIPTION] Tagline options I'm considering: [LIST 2-3] Key features: [LIST 3-5] Who it's for: [TARGET USER] What makes it different: [1-2 DIFFERENTIATORS]
Write:
- Tagline (under 60 characters, no buzzwords)
- Product description (250-300 words, starts with the problem, ends with CTA)
- First comment (founder message, personal, 100 words — what problem you personally faced)
- 3 gallery image captions (one-liner each)
19. Indian media press release
Write a press release for [ANNOUNCEMENT — funding, product launch, milestone] in the format used by Indian tech media (Inc42, YourStory, Economic Times Startup, Tech in Asia India).
Announcement details: [WHAT HAPPENED] Company background: [2-3 SENTENCES] Founder quote: [KEY MESSAGE YOU WANT TO CONVEY] Investor quote (if funding): [INVESTOR NAME AND FIRM] Key metrics: [NUMBERS THAT SUPPORT THE STORY]
Format: Headline → Sub-headline → City, Date dateline → Lead paragraph (who, what, when, where, why) → Background → Quote → Data → Quote 2 → Boilerplate
Headline should be news-forward, not "Company X Announces Y." Make the number the news.
20. Referral program copy for Indian users
Write referral program copy for [PRODUCT NAME] targeting Indian users.
Referral incentive: [WHAT THE REFERRER GETS — ₹ cashback, free months, credits] Referee incentive: [WHAT THE NEW USER GETS] Product category: [CATEGORY]
Write:
- In-app banner text (under 20 words)
- WhatsApp share message (users will forward this — make it feel personal, not an ad)
- Email subject line for the referral invite
- Push notification copy (under 50 characters)
Make the ₹ amount prominent. Indian users respond to specific rupee amounts, not percentages.
21. Pricing page copy with INR anchoring
Write pricing page copy for [PRODUCT NAME] with [NUMBER] pricing tiers.
Tiers: [DESCRIBE EACH TIER — features and ₹ price] Target customer for each tier: [DESCRIBE] Most important tier to sell: [WHICH ONE]
Write:
- Section headline (why pricing is good value — not "Simple, transparent pricing")
- Tier names (avoid Free/Pro/Enterprise — use names that reflect the user's stage)
- Tier descriptions (1 sentence each — who is this tier for?)
- Feature comparison table copy
- FAQ section: 4 questions Indian buyers actually ask (GST invoice, cancellation, UPI payment, refund policy)
Use annual pricing in ₹ prominently. Show monthly equivalent. Add "Prices inclusive of 18% GST" or "GST invoice provided" — this matters to Indian businesses.
Operations and team prompts
22. India-specific job description
Write a job description for [ROLE TITLE] at [STARTUP NAME], an early-stage startup in [CITY].
The role: [DESCRIPTION OF RESPONSIBILITIES] Required experience: [LIST] Compensation: ₹[X]-₹[Y] LPA + [ESOP DETAILS IF ANY] Stage: [SEED / SERIES A] startup with [N] team members
Include an ESOP explanation that works for Indian candidates who may not be familiar with equity:
- What the ESOP pool is
- How vesting works (explain 1-year cliff, 4-year vest in plain language)
- A realistic scenario of what the equity could be worth (conservative, don't overpromise)
- Common misconception about startup equity in India to address
Tone: Direct and honest about startup realities — early hours, ambiguity, no guarantee of success. Don't oversell.
23. Equity split rationale for early team
Help me write a clear explanation of our founding team equity split to share with early team members we're bringing on with ESOP.
Founding team equity: [CO-FOUNDER 1: X%, CO-FOUNDER 2: Y%] ESOP pool: [Z%] Investor allocation: [%] Offer to this employee: [% over N-year vest]
Write a plain-language document (under 300 words) that:
- Explains what the cap table looks like
- Explains how ESOP dilution works when we raise future rounds
- Shows a realistic scenario of what their equity would be worth at a ₹500 Cr exit vs ₹2,000 Cr exit
- Is honest about the risk that the equity could be worth nothing
- Explains why we think this is fair given their role
Don't use US-centric terminology. Use ₹ Cr for all valuations.
24. OKR generator for early-stage startup
Generate a quarterly OKR framework for [STARTUP NAME], currently at [STAGE — pre-product, pre-revenue, post-PMF, scaling].
Company context: [DESCRIBE WHAT YOU DO, CURRENT METRICS, BIGGEST CHALLENGE] Team size: [N people] Quarter: [Q AND YEAR]
Create OKRs at three levels:
Company OKRs (3 objectives max): What must be true at end of quarter for us to be on track?
Team OKRs (per function — product, growth, ops): Each with 2-3 key results, all measurable with a specific number
Individual example OKR (for one specific role you describe): Show what good looks like at the individual level
Flag any OKR that's an output (vanity metric) vs an outcome (real business impact). Indian startup context: avoid OKRs that look good on paper but don't reflect actual value creation.
25. Investor update email (monthly/quarterly)
Write a [MONTHLY / QUARTERLY] investor update email for [STARTUP NAME].
This period's data:
- Revenue: ₹[X] (vs ₹[Y] last period)
- Users/customers: [N] (vs [N] last period)
- Burn rate: ₹[X]/month
- Runway: [N] months
- Key wins: [LIST]
- Key challenges: [BE HONEST — what went wrong]
- Key hires: [IF ANY]
- What I need from investors: [ASK — introductions, advice, resources]
Format: 400 words max. Structured with clear headers. Open with one headline number. Include a "help needed" section at the bottom — investors appreciate knowing how to add value.
Tone: Confident but honest. Don't hide bad news — frame it with context and what you're doing about it.
💡 Want to run these prompts at scale? AICredits.in gives you Claude, GPT-4o, and Gemini API access with UPI billing in ₹ — ₹100 minimum top-up, no international card needed.
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